This case study is about the successful launch of Entrainment Consulting, a brand new engineering firm that designs electronic systems for the high-end residential market. The question I always start with is “Why?” Not the what or the how, but why you do what you do. Entrainment is passionate about designing systems that work for the […]
Category Archives: Electronics
Map Out Your Growth
One of my articles was published in the October, 2014 issue of CEPro magazine about mapping out growth strategies. This article parallels the course I teach at CEDIA on To Grow or Not to Grow your Business. The bottom line of the course and the article is to pick your battles. There are weird sizes […]
IMAX Private Theater
The IMAX Private Theater is a project that I have been working on for 2+ years. The product launch happened in March, 2013. IMAX has spent 2+ years re-tooling the seminal IMAX experience for the ultra-luxury home experience. I have learned a lot about IMAX while working on this project. Most people in the […]
Successful Sales Personalities
Over the years I have managed various sales forces. Some have been employees while other have been independent reps. The challenge has always been motivating the sales team to stay on task and produce the best results. Now I believe it is nearly impossible to motivate the sales team, it is either in them or […]
BYOD – Bring Your Own Device
BYOD is a trend that has been taking hold for many companies. The challenge of all the different smart phones and tablets out there can overwhelm a company when deciding which one to support. These issues are further compounded by personal preferences for an iPhone, Galaxy, or any of the other devices they already own/like. The […]
Branding Isn’t Your Logo
Branding is the emotional thing that happens after a consumer buys something. I have met with many potential clients, paying clients, and previous employers about branding. They all want this magic logo, symbol, name, color, style guide, and all the other design elements to create or embody their brand. They never want to do the […]