Art Direction

Posted on August 28, 2023August 28, 2023 by Paul Self

CEDIA 2017 Follow-up

Posted on September 14, 2017October 2, 2018 by Paul Self

This blog is for those who attended my classes at CEDIA 2017 and requested to receive the supporting documents. If you did not attend the class and would like to schedule a webinar, please contact me. This was a deep dive into the financial modeling of costs to build AND operate a showroom. There was […]

Steve Alt Design Group Project

Posted on April 18, 2017July 26, 2017 by Paul Self

I just finished a major project for Steve Alt Design Group, an interior design firm that hadn’t touched their brand or marketing effort in years. My role was to refocus the company on their core goals, evolve the brand, lay the fresh marketing foundation, and begin the new business development effort. I challenge all of my clients to focus […]

Map Out Your Growth

Posted on December 18, 2014October 2, 2018 by Paul Self

One of my articles was published in the October, 2014 issue of CEPro magazine about mapping out growth strategies. This article parallels the course I teach at CEDIA on To Grow or Not to Grow your Business. The bottom line of the course and the article is to pick your battles. There are weird sizes […]