Automotive Accessories

My area of expertise is the high-end residential design/build community in Southern California, but I couldn't turn down a recent opportunity to work on an automotive accessories project.

The scope of this project was to build a new website that leapfrogged over competitors in the industry, prompted fresh business development, and supported the sales effort. The message had to convey quality as opposed to quantity.  On the technical side, requirements included: a content management system (CMS) that the client could regularly update and easily control; a responsive design for all device types and sizes; Search Engine Optimized (SEO); dual back-ups; and security.

Strauss Haus Enterprises

Strauss Haus Enterprises is an automotive accessories solutions company. On the surface, this company looks like an independent Manufacturer's Representative firm, and to a certain degree that description fits.  But on deeper analysis, Strauss Haus goes well beyond typical representation by heavily supporting all elements of each accessory project on both sides of the equation.

The process begins by pairing the appropriate accessory partner with Original Equipment Manufacturers (OEM) like Hyundai, Kia, Mazda, Subaru, and Toyota to name a few.  From a clean sheet of paper to product design, validation, launch, full implementation, and support throughout the vehicle life cycle -- Strauss Haus works closely with all parties to ensure overall success is achieved.  As you may imagine, the sales cycle is long and customer relationships are crucial for business development.


The Strauss Haus niche is all about high performance automotive accessories that improve the vehicle ownership experience.  Restyling.  Protection.  Driving dynamics.  Visual impact.  Here's an excerpt