High-end Architect Project

A new site for a top architect in Orange County, CA. Skip the article and go to the website?  C.J. Light Associates is well known in Southern California as one of the top residential architects. As you travel the coastal communities you will find hundreds of homes they have designed. The brand is very strong, but […]

Turning an Award Into Business

How do you turn winning an industry award into actual business opportunities? Marketing. It is that simple, but it requires effort and actions, which I provide for my clients. Proof My client, Steve Alt Design Group (SADG), recently won an award for the ASID Best Powder Room Platinum level. Total cost = $125 to enter […]

CEDIA 2017 Follow-up

This blog is for those who attended my classes at CEDIA 2017 and requested to receive the supporting documents. If you did not attend the class and would like to schedule a webinar, please contact me. This was a deep dive into the financial modeling of costs to build AND operate a showroom. There was […]

Automotive Accessories

My area of expertise is the high-end residential design/build community in Southern California, but I couldn’t turn down a recent opportunity to work on an automotive accessories project. The scope of this project was to build a new website that leapfrogged over competitors in the industry, prompted fresh business development, and supported the sales effort. […]

Steve Alt Design Group Project

I just finished a major project for Steve Alt Design Group, an interior design firm that hadn’t touched their brand or marketing effort in years. My role was to refocus the company on their core goals, evolve the brand, lay the fresh marketing foundation, and begin the new business development effort. I challenge all of my clients to focus […]

Case Study – Entrainment Consulting

This case study is about the successful launch of Entrainment Consulting, a brand new engineering firm that designs electronic systems for the high-end residential market. The question I always start with is “Why?” Not the what or the how, but why you do what you do. Entrainment is passionate about designing systems that work for the […]

Map Out Your Growth

One of my articles was published in the October, 2014 issue of CEPro magazine about mapping out growth strategies. This article parallels the course I teach at CEDIA on To Grow or Not to Grow your Business. The bottom line of the course and the article is to pick your battles. There are weird sizes […]

IMAX Private Theater

The IMAX Private Theater is a project that I have been working on for 2+ years. The product  launch happened in March, 2013.   IMAX has spent 2+ years re-tooling the seminal IMAX experience for the ultra-luxury home experience. I have learned a lot about IMAX while working on this project. Most people in the […]

June, 2013 AIA Billing Index

I am a firm believer in looking as far upstream as possible to see where business patterns are probably going to go. While I am still in search of the “Source of the Nile”, as it relates to construction, the AIA Billing Index (ABI) is the best leading indicator I can find. The May report […]