Over the years I have managed various sales forces. Some have been employees while other have been independent reps. The challenge has always been motivating the sales team to stay on task and produce the best results. Now I believe it is nearly impossible to motivate the sales team, it is either in them or […]
BYOD – Bring Your Own Device
BYOD is a trend that has been taking hold for many companies. The challenge of all the different smart phones and tablets out there can overwhelm a company when deciding which one to support. These issues are further compounded by personal preferences for an iPhone, Galaxy, or any of the other devices they already own/like. The […]
Branding Isn’t Your Logo
Branding is the emotional thing that happens after a consumer buys something. I have met with many potential clients, paying clients, and previous employers about branding. They all want this magic logo, symbol, name, color, style guide, and all the other design elements to create or embody their brand. They never want to do the […]