A new site for a top architect in Orange County, CA. Skip the article and go to the website? C.J. Light Associates is well known in Southern California as one of the top residential architects. As you travel the coastal communities you will find hundreds of homes they have designed. The brand is very strong, but […]
Category Archives: Residential Construction
Turning an Award Into Business
How do you turn winning an industry award into actual business opportunities? Marketing. It is that simple, but it requires effort and actions, which I provide for my clients. Proof My client, Steve Alt Design Group (SADG), recently won an award for the ASID Best Powder Room Platinum level. Total cost = $125 to enter […]
Case Study – Entrainment Consulting
This case study is about the successful launch of Entrainment Consulting, a brand new engineering firm that designs electronic systems for the high-end residential market. The question I always start with is “Why?” Not the what or the how, but why you do what you do. Entrainment is passionate about designing systems that work for the […]
June, 2013 AIA Billing Index
I am a firm believer in looking as far upstream as possible to see where business patterns are probably going to go. While I am still in search of the “Source of the Nile”, as it relates to construction, the AIA Billing Index (ABI) is the best leading indicator I can find. The May report […]
Successful Sales Personalities
Over the years I have managed various sales forces. Some have been employees while other have been independent reps. The challenge has always been motivating the sales team to stay on task and produce the best results. Now I believe it is nearly impossible to motivate the sales team, it is either in them or […]
BYOD – Bring Your Own Device
BYOD is a trend that has been taking hold for many companies. The challenge of all the different smart phones and tablets out there can overwhelm a company when deciding which one to support. These issues are further compounded by personal preferences for an iPhone, Galaxy, or any of the other devices they already own/like. The […]
Branding Isn’t Your Logo
Branding is the emotional thing that happens after a consumer buys something. I have met with many potential clients, paying clients, and previous employers about branding. They all want this magic logo, symbol, name, color, style guide, and all the other design elements to create or embody their brand. They never want to do the […]