Turning an Award Into Business

How do you turn winning an industry award into actual business opportunities? Marketing. It is that simple, but it requires effort and actions, which I provide for my clients. Proof My client, Steve Alt Design Group (SADG), recently won an award for the ASID Best Powder Room Platinum level. Total cost = $125 to enter […]

CEDIA 2017 Follow-up

This blog is for those that attended my classes at CEDIA 2017 and requested to receive the supporting documents. If you did not attend the class and would like to schedule a webinar, please contact me. Should You Build a Showroom/Experience Center This was a deep dive into the financial modeling of costs to build […]

Automotive Accessories

My area of expertise is the high-end residential design/build community in Southern California, but I couldn’t turn down a recent opportunity to work on an automotive accessories project. The scope of this project was to build a new website that leap frogged competitors in the industry, prompted fresh business development, and supported the sales effort. […]

Steve Alt Design Group Project

Interior Designer Project I just finished a major project for Steve Alt Design Group, an interior design firm that hadn’t touched their brand or marketing effort in years. My role was to refocus the company on their core goals, evolve the brand, lay the fresh marketing foundation, and begin the new business development effort. The Perfect Customer I […]

Case Study – Entrainment Consulting

Website and Branding Development This case study is about the successful launch of Entrainment Consulting, a brand new engineering firm that designs electronic system for the high-end residential market. Why The question I always start with is “Why?” Not the what or the how, but why you do what you do. Entrainment is passionate about designing […]

Map Out Your Growth

One of my articles was published in the October, 2014 issue of CEPro magazine about mapping out growth strategies. This article parallels the course I teach at CEDIA on To Grow or Not to Grow your Business. The bottom line of the course and the article is to pick your battle. There are weird sizes […]

IMAX Private Theater

The IMAX Private Theater is a project that I have been working on for 2+ years. The product  launch happened in March, 2013.   IMAX has spent 2+ years re-tooling the seminal IMAX experience for the ultra-luxury home experience. I have learned a lot about IMAX while working on this project. Most people in the […]

Remodelling Return on Investment

When it comes to remodelling, most people make emotional decisions.  They look for a bigger bathroom, better kitchen, nice patio, etc… Investors that are flipping a house look at it differently. They want a  return and therefore ask, “What will I get for X?”. Now we can all have the answer.The Remodelling website publishes their […]

June, 2013 AIA Billing Index

I am a firm believer in looking as far up stream as possible to see where business patterns are probably going to go. While I am still in search of the “Source of the Nile”, as it relates to construction, the AIA Billing Index (ABI) is the best leading indicator I can find. The May […]

Successful Sales Personalities

Over the years I have managed various sales forces. Some have been employees while other have been independent reps. The challenge has always been motivating the sales team to stay on task and produce the best results. Now I believe it is nearly impossible to motivate the sales team, it is either in them or […]